Why your business is only as good as it’s writing.
We are moved by words. People are controlled by words. We see a ‘Stop’ sign and we stop. We read the newspaper, and then we construct our political opinions. We read a biography on say, Steve Jobs, and we become inspired.
Attract a crowd!
How you write, is how your business will be presented to the public. Your writing represents your business and its capabilities; it’s advantages and its usefulness. When the writing is good, business is good. Of course, there are other factors that add or subtract to your business, but your writing will surely affect the public opinion of your company.
Competition is fierce; don’t lose from minor slip ups!
Bad writing can brutally hurt your business. When people spot grammatical errors, typos, improper use of diction, they will not assume the writer for your company is inadequate, they will directly assume it is your entire company that is inadequate and will easily look elsewhere. Competition is fierce these days and therefore, it is absolutely necessary to clean every last piece of dust from all those nooks and crannies.
Poor writing is unattractive for investors, vendors and consumers. Poorly written business plans can cause a great deal of confusion amongst employees and can lead to lacking final products. Unclear writing will cause misunderstandings between you and your employees.
It is important to always write clearly and concretely. When you have certain expectations from your employees write it down and give examples. Well-written instructions with a clear set of principles and expectations will bring out the best results from your employees.
As a business owner, you often find yourself sending out emails and projects to various employees. It’s imperative to remember, “These written messages must be concise and self-explanatory, so workers can be productive and not waste time asking for further instructions.”(http://smallbusiness.chron.com/importance-writing-skills-business-845.html) Poorly communicated expectations, rushed plans, or careless emails, can cause you more trouble than you might envisage.
So make time to reread, revisit, and revise.
It’s important to always leave time to look over and revise your draft before sending it out. Reading the text you’ve written out loud always helps in discovering small mistakes. What your eyes may briefly skim and pass over, your ears will detect and send off red flashing warning lights in your brain. Error!error!error! Or something like that.
Let’s look at how grammatical errors can hurt individuals on a small scale. Business.time.com highlight the following, “Consider a recent Grammarly study of 100 LinkedIn profiles. In the same 10-year period, professionals who received one to four promotions made 45 percent more grammatical errors than did professionals who were promoted six to nine times.”(http://business.time.com/2013/04/19/good-writing-can-help-you-succeed/) Now imagine the effects of these tiny errors on your business at large.
While micromanaging can seem tedious and time-consuming, if you care about the success of your business it is essential to pay attention to the details of things. The more you put into your company, into your writing, your profession the more you will receive. Consider it karma, or if you prefer to look to physics, the harder you throw a ball against a wall, the faster and harder it will soar back to you. So, take those extra steps and take the time to notice the rewards.